Client
Pastoral of Communication of the Archdiocese of Uberaba, 2020.
Deliverables
Logo Redesign
Brand Identity
Iconography
Brand Assets & Kit
PASCOM aims to encourage dialogue between the Church and the media, involve communication professionals and researchers in the Church's reflections, and develop communication areas, such as the press, publicity, and public relations.
This is the redesign of the brand of Pastoral da Comunicação of the Archdiocese of Uberaba, which encompasses all the more than 60 parishes in the metropolitan area of the city. It is recent in the archdiocese having approximately 5 years of ecclesial action.
This is the redesign of the brand of Pastoral da Comunicação of the Archdiocese of Uberaba, which encompasses all the more than 60 parishes in the metropolitan area of the city. It is recent in the archdiocese having approximately 5 years of ecclesial action.
To build the brand, I understood that I should seek a more modern personality, so the focus was on bringing two essential symbols: The Sacred Heart of Jesus, the patron saint of the city and title of the Archdiocese, and some symbol that represented the communication, in this case, quotation marks were chosen.
